Presentation on theme: "Chapter 14 sports Sales. Introduction Sales duty accounts for the vast majority of earnings for any kind of sport organization. Nevertheless of your position."— Presentation transcript:




You are watching: Regardless of your job in the sport industry, it will entail some element of sales.

1 thing 14 sport Sales

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3 background Certain myopias slowed the development of the sporting activities marketing profession. –One-size-fits-all packages, lack of foresight in marketing evolution of marketing arisen through boosted competition because that the entertainment dollar and also through professionally trained sports marketers.

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4 Sales in Sport setting Sales: Revenue-producing facet of marketing 4 ingredients to selling: finding the customer obtaining through to the customer raising awareness/interest Persuading client to act on their interest Four components to purchase: top quality Quantity Time expense Selling point: The emotional presence and also element that excitement the exists within sport

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5 Sales Strategies and Methods: Database Marketing Creation and management of database the includes customer demographics capability to access, understand, and utilize information beneficial to the maximization the sales initiatives Utilize database to generate sales through direct mail, telemarketing, and personal sales an individual selling incorporates database right into face- to-face, in human being selling

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6 Sales Strategies and also Methods: benefit Selling Promotion and also creation of brand-new benefits to offset existing consciousness of the sport product or business Understand which objections customers have to your product or service, and why when benefits have actually been identified, they need to be publicized and also must be judged by the customer to have actually worth or worth Ex. Flex publications

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8 Sales Strategies and Methods: Up- offering Escalator ide –Sport establishments strive to move customers up the escalator from purchasing single-game tickets to mini-ticket plans to season ticket packages Sponsorship sales –Increase companys involvement v your sport organization never ever be solve with merely renewing a client at his or her present level of authorized

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9 Sales Strategies and Methods: Eduselling Evolutionary type of selling that combines requirements assessment, relationship building, client education, and also aftermarketing Monitoring consumer utilization and also satisfaction with regular communication Proactively assisting customers in arising ways to far better utilize and also leverage your investment with the organization

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10 What renders a good Salesperson 1.Laugh: A salesperson needs a feeling of humor. 2.Make sure sale renders sense for prospective customer. 3.Dont take rejection personally. 4.Know as much as you can about the sales prospect. 5.Sales is around volumemake a many calls and see a the majority of people. 6.Knock top top old doors. 7.Consult, dont sell. 8.Develop the arts of listening. 9.Believe in what she selling and also believe in yourself. 10.Close the sale: Ask customers what lock want.

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11 Sales Inventory: Ticket list Season ticket equivalencies 50% breakthrough ticket sales25% team sales20% Day-of-game/Walk-up sales 5% club seats, high-end seats complete with catered food service, personal seat patent (PSLs), and also VIP parking, among others

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12 Sales Inventory: advertising Inventory electronic advertising inventory has television, radio, and team net sites Some teams have brought their television and/or radio civil liberties in-house Team bear the production costs of that broadcasts however has the chance to retain all of the advertising sales publish inventory: In-game programs, media guides and newsletters, ticket backs, ticket envelopes, scorecards/roster sheets, and team faxes

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13 Sales Inventory: naming Rights opportunity to sell entitlement the arena or stadium, exercise facility, or the team itself brand-new phenomenon resulting in a far-ranging new revenue stream for sport organizations has clauses designed come ensure the sport institutions get ago for complimentary their ability to sell their facilitys name if the purchasing firm becomes insolvent

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14 Sales Inventory: online Inventory Team and league websites administer attractive platforms because that sponsors Banner ads, blogs, prompt messaging applications, pop-up ads

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15 Sales Inventory: assorted Rights Promotions – giveaway items, on/off field or floor experiences ar – school assemblies, camps, clinics, etc. Contains fantasy camps, off-season cruises through players, and also road trips Have end up being increasingly an innovative in developing brand-new inventory, therefore generating new revenue streams by selling suppliers the possibility to associate through their sanctioned events

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16 Sales Inventory: Sponsorships The sponsorship sales process requires a good deal of up-front research, creativity, sales acumen, and patience. Sponsorships frequently entail a much larger emotional and also financial meeting on the part of the potential customer.

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Process of selling sponsorship packages must allow the firm sufficient lead time.

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