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Post-testing

The evaluation of the efficiency and also influence of an declaring project either throughout or after the campaign"s run.

Post trial and error answers a more comprehensive selection of questions, even more mentioned, and also generally inexpensive.Article experimentation calculates exactly how advertising percreated.It examines whether the problems of introduction and purchase are genuine, not imitated.This makes post experimentation basically more specific, straightforward and also much less expensive.Recognition-based article trial and error permits a wider variety of questions to be answered.

See also:CampaignAdvertisingRecall testFocus Groups




You are watching: Message posttesting enables marketers to evaluate a campaign after it runs.

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Related terms

Advocacy and also support groups, Double page spcheck out (DPS), Cost per acquisition/action (CPA) , Comparative proclaiming, Account monitoring, Cost-effectiveness (in media/advertising), Banner Ad., Frequency, Cost–advantage analysis, Equivalent declaring worth (EAV), Trade declaring, Buzz, National Readership Survey (NRS), Below the line , Reinforcement proclaiming,


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