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The evaluation of the performance and impact of one advertising project either throughout or ~ the campaign"s run.

Post trial and error answers a broader range of questions, much more specified, and generally inexpensive.Post experimentation calculates how proclaiming performed.It examines even if it is the conditions of introduction and acquisition are genuine, not imitated.This makes article testing basically more accurate, straightforward and less expensive.Recognition-based article testing allows a wider range of questions to be answered.

See also:CampaignAdvertisingRecall testFocus Groups

You are watching: Message posttesting enables marketers to evaluate a campaign after it runs.

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Related terms

Advocacy and support groups, dual page spread (DPS), cost per acquisition/action (CPA) , compare advertising, Account management, Cost-effectiveness (in media/advertising), Banner Ad., Frequency, Cost–benefit analysis, Equivalent heralding value (EAV), trade advertising, Buzz, national Readership survey (NRS), below the line , reinforcement advertising,


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