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Patriotic appeals are nothing brand-new for Detroit autodevices, like Chevrolet"s "An Amerideserve to Revolution" tag line within current memory. Now Chrysler is obtaining into the act.

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That"s a tiny ironic, given that Chrysler is now a junior companion for Italy"s Fiat (FIATY.PK). From 1998 to 2007, Chrysler was likewise for all intents and purposes the Chrysler department of Germany"s Daimler (DAI). Besides red, white and blue, that suggests Chrysler could additionally insurance claim to be red, white and green, as well as a recent background of red, yellow and also babsence. If tright here was an auto sector Olympics, Chrysler might sign up with its pick of teams, prefer an global hockey player.

Anyway, Dodge swarm an ad it says was in honor of the current FIFA World Cup soccer complement in between the United States and England also. (The June 12 soccer enhance turned out to be a 1-1 tie.)


The ad mirrors the grim-confronted Father of His Country driving a Dodge Challenger muscle auto right into a confrontation with equipped British redcoats, flying a gigantic Star Spangled Banner. Naturally, the lobsterbacks revolve and also run without firing a swarm.

I need to admit, the sight of George Washington behind the wheel cracked me up. But simply around every little thing else around the ad is a groaner, founding via the voiceover: "Here"s a pair of points America acquired appropriate," the ad says, "cars and flexibility."

Well, OK. For NASCAR moms and dads, Dodge fans and Challenger buyers, it"s probably understandable, literally, to wave the flag. If there"s any type of audience that might respond to flag-waving, it"s muscle-vehicle enthusiasts.

That isn"t simply Chrysler, either. The Challenger is part of a new generation of retro-styled American muscle cars, likewise consisting of the new Chevy Camaro and also a redesigned Ford (F) Mustang. All three acquire more than their share of red, white and also blue marketing appeals. Ironically, the Challenger is built in Canada.


It"s also opening a deserve to of worms to say that America "acquired it right" once it involves cars. That was an easier insurance claim to make when Chrysler, Ford and GM dominated the UNITED STATE sector more thoaround than they execute currently - choose, for instance, as soon as the Challenger, the Camaro and also the Mustang were warm stuff the first time about in the late 1960s and early 1970s.

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That was also before Chrysler and also GM went bankrupt last year. Nowadays, it would be more specific to say America "acquired it right" as soon as it involved trucks. I cannot tell a lie.