LAS las vegas – Leonard Ellerbe chuckled at the notion that is do the rounds on the net that the Aug. 26 boxing match between Floyd Mayweather and UFC lightweight champion Conor McGregor is in which method struggling to obtain untracked.

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It will, the CEO the Mayweather Promotions insisted, be among the top-three paid entrances in sports history and will blow past the 2015 record for boxing that Mayweather and Manny Pacquiao set at $72.2 million.

“To to speak we’re no doing well is one of the silliest things I’ve heard,” Ellerbe said. “Not just is the occasion doing very well, fine blow previous our previous record. This is going to be one of the biggest sporting occasions ever. Once you begin talking around being at the level that the supervisor Bowl, you understand you have actually a significant event.”

The Mayweather-McGregor fight is expected to break every financial document for a fight ever set, consisting of most pay-per-view buys, largest paid gate and most gross revenue.

For the Mayweather-Pacquiao fight, Mayweather Promotions and Top location were commonly at odds. In this event, Ellerbe claimed it is simply the the contrary working with the UFC.

UFC president Dana White is currently a significant mainstream star, and also is probably an ext popular than any kind of individual fighter in combat sports other than Mayweather and also McGregor themselves.

Having White barnstorming and also promoting the fight end the last couple months, Ellerbe said, makes a large difference.

White, that course, constructed the UFC practically from scratch, from a firm that to be on the verge of going under right into one that offered last year for in overabundance of $4 billion. What is playing out in the UFC is White’s vision because that what mixed martial arts might be once he began in 2001.

Ellerbe is the head the Mayweather Promotions and is the lead promoter for Mayweather-McGregor. Showtime will create the broadcast. White isn’t the single up-or-down voice he is in the UFC.

“Obviously, this is brand-new territory for me,” White said. “I’m not supplied to working through other human being on doing this stuff.”

But his presence is no hope needed because of how an overwhelming it is to sell 1 million pay-per-views, permit alone 5 million or more. The number is a U.S. Number only, and millions more will it is in sold about the world.

But for some perspective, consider that only three fights in boxing history, all entailing Mayweather, have topped 2 million sales: Mayweather-Pacquiao go 4.6 million, Mayweather-Oscar De La Hoya did 2.48 million in 2007 and Mayweather-Canelo Alvarez walk 2.2 million in 2013.

Two others, Mike Tyson-Evander Holyfield II (1.99 million) in 1997 and also Tyson-Lennox Lewis (1.95 million) in 2002, gone beyond 1.7 million.

White is a longtime boxing fan that was affiliated at the sport at just around every level. Mayweather in reality wore White’s logo, Bullenbeiser Boxing, once he made his agree debut in 1996 after ~ earning a copper medal in ~ the Atlanta Olympic Games.

Part of White’s success in building the UFC was keeping the things he loved around boxing and an altering the points he felt didn’t work.

He’s come to be a tendency celebrity that rivals Kim Kardashian because that appearances top top TMZ.

Unlike the tensions between the promoters that existed in the Mayweather-Pacquiao fight, Ellerbe welcomes White’s assistance.

“There room no egos involved in this and we room all working toward the exact same goal, all of us,” Ellerbe said. “Being the lead promoter is what it is, yet the UFC has been integral helping us to promote this event and they’re walking to continue to perform that. It’s to be very great cooperation throughout the board and we evaluate their professionalism and willingness to do whatever they deserve to to aid this promotion.

“Dana is extremely good at what the does, and also he bring a many passion and also a lot of intensity to it. The loves the fights and also he loves cultivating them and he’s a tremendous asset to united state in what we’re do the efforts to perform here.”

White’s main contribution has been to sell McGregor’s chances. Though most experts think Mayweather will certainly win, it always makes marketing a pay-per-view easier when the fan base believes that an even bout whereby either fighter might win.

Given that Mayweather is 49-0 and also one that the best boxers of all-time and this bout will note McGregor’s agree boxing debut, it appears a stretch that McGregor could win.

White, though, has already been beating that drum and also he’ll market it over the following three days to anyone who will listen.

“Listen, at the end of the day, this is a struggle – a fight!” the said. “Anything is feasible in a fight once two men acquire in there and also start cram punches. You have Floyd Mayweather, that is arguably the greatest of all time and defensively, the greatest fighter who ever lived, there is no a doubt. Conor McGregor is 28 years old, a southpaw and will go in there and try to knock him out. That a fight.”

What is strange about this promotion is the unity the exists amongst those placing it on. Mayweather and also White have actually frequently been at odds end the years, as have actually White and also Stephen Espinoza, the Showtime sports executive evil president and general manager.

But the negotiations for the hit went smoothly and also rapped up quickly, follow to those involved, and it didn’t come to be the public joke that talks to do Mayweather-Pacquiao became.

“It just goes to show what one Bob Arum is,” White said in make the efforts to define how quickly the deal for Mayweather-McGregor came together. “I literally obtained in a room through these guys and also it was one of the simplest deals I’ve ever done.”

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The participation may be because it’s choose the political parties have uncovered a patent to print money. Each fighter is expected to make an ext than $100 million apiece, and revenues number to soar previous $600 million.

Espinoza said the success is because the audience isn’t a boxing group or an MMA crowd.

“If us look at this, we’re not only illustration fans from the universe of boxing and also MMA, we’ve tapped into the audience the really no follow one of two people sport,” he said. “This is such an extraordinary event, such a spectacle, the suddenly people who have never yes, really been interested in either MMA or boxing space interested in this event as result of the nature that the competition and also the nature that these 2 personalities. It is an untapped component of the sector that not also Mayweather-Pacquiao touched.”

Adding White to an event that starts with the premise that the Mayweather-Pacquiao numbers are the starting point just adds to the possibility of a brand-new pay-per-view record.

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The climb from 4.6 million buys to more than 5 million is steep, and also having a man with a great passion for a struggle such together White the end there pitching it provides landing a record more of a possibility.